Chan Family
Foundation

SERVICES:

Strategy

Brand & Identity
Print Design

Information Architecture
Digital Design
Development

The Chan Family Foundation is a multigenerational philanthropic organization. Their mandate is to build infrastructure and bridge funding gaps in organizations — widening access to everything from cultural experiences to medical care.

The identity's variable shapes are derived from the contours of building foundations, while the layering and occlusion of content reflect the family's core values of humility,  service, and working 'behind the scenes'.