Newcomers
Canada

SERVICES:

Strategy

Brand & Identity
Print Design

Information Architecture
Digital Design
Development

Newcomer Canada is the largest national organization that welcomes and onboards new Canadian immigrants, helping them find skilled employment and navigate all levels of bureaucracy.

One of our key insights was the loss of dignity inherent in moving to a new country — leaving a home and familiar civil systems to start a new life is (literally) unsettling. In light of this, we avoided the folksy tone of similar organizations, and leaned into the visual languages of hospitality and cultural institutions.