Tough Love

SERVICES:

Strategy

Brand & Identity
Print Design

Information Architecture
Digital Design
Development

It's a classic story: a new studio too busy with its own clients to spend meaningful time on their own brand and website.

Tough Love approached us after seeing our work for other agencies, with a mandate for a ground-up brand and website. We toyed with the juxtaposition in the name, creating a high-contrast identity that softens its brutalism with playful flourishes and typography.