Field Day

SERVICES:

Naming
Research
Strategy

Brand & Identity
Copywriting
Print Design

Field Day is an app that helps connect parents to high-quality activities for their kids.

Our early research and interview panels uncovered surprising insights: rather than prioritizing achievement or excellence, most parents cared about activities that help their child discover who they are.

We named the app 'Field Day', adopting the brand voice of the camp counsellor that teaches you new things (and how to get your hands dirty). We commissioned a series of whimsical illustrations, pairing them with friendly type and golden-hour colour schemes, and rolled out dozens of pieces of supporting collateral.